The University of the Sunshine Coast [USC] retail shopfront is the first of its format type for USC. It acts as an information and promotional centre where students can visit to ask questions or to sign up.

It was important for the design to allow the University brand to operate in the retail environment, so the principles applied ensured it would be open, bright, interactive and welcoming. The use of branding of the University in the design was prominent, allowing the space to be easily located and hold its place along Southbank in Brisbane.

The project was another example of Cube successfully designing and managing projects remotely from Melbourne on a fly-in, fly-out basis.